All websites have different needs and will therefore require different features to be added in order to be successful.
For instance, an E-commerce site that sells products may need some an inventory control to keep track of stock. While that’s critical to the success of an E-commerce site, you wouldn’t need it on the website of an accounting firm promoting the services they offer.
Regardless of a website’s needs, there’s one feature that is critical to all sites’ success: mobile-friendliness and responsive design. Mobile traffic has exceeded desktop traffic since 2014, and more and more potential clients are now browsing the internet, reading their emails and shopping on tablets and mobile devices.
Having a website that can easily be read and viewed on mobile devices without having to pinch/zoom is not an optional extra for businesses anymore. Your visitors expect to be able to explore your site with ease and enjoy an effortless experience, no matter where they’re accessing it from.
All websites designed by the Gray Elephant team are responsive, which means they scale and resize to give users a consistently perfect experience across all your customers’ devices, whether they’re iPhones, Android tablets and even old Windows XP computers.
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